What is HubSpot?

HubSpot is an all-in-one CRM and marketing automation platform used to manage customer relationships, deals, and communications. For software companies using Devolens, HubSpot can automate key steps in the customer lifecycle — from onboarding to renewal — without building custom backend workflows.

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Using HubSpot with Devolens

You can connect HubSpot and Devolens (via Zapier or API) to synchronize customer and license data automatically. This helps align your licensing system with your sales and customer success processes.

Common workflows include:

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• Create a Devolens license when a HubSpot deal is marked “Won”
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• Update entitlements or trial periods when customer data changes
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• Trigger emails or tasks in HubSpot based on license events
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• Keep license and billing details synced between HubSpot and Devolens
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These automations reduce manual handovers between sales, product, and support teams.

Recommended Workflows

Examples of practical automations:

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• Deal Closed in HubSpot → Create License in Devolens → Send Welcome Email
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• License Expiring → HubSpot Task for Account Manager
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• Trial Started → HubSpot Email Sequence Triggered
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• License Upgraded → CRM Record Updated + Customer Notification
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HubSpot manages your customer journey — Devolens ensures their licenses, activations, and entitlements stay in sync.

Explore More

→ See why companies choose Devolens for software licensing
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→ Licensing & monetization guides
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→ API-driven product monetization resources