CoolOrange Case Study

coolOrange develops software that extends Autodesk Vault with automation, data migration, ERP integration, and PLM connectivity for manufacturing and engineering organizations.

How coolOrange Simplified Global Software Licensing with Devolens

As the company expanded to more than 1,000 customers across multiple continents and a global reseller network, licensing became an important part of managing subscriptions, customer entitlements, and software distribution across the Autodesk ecosystem.

Subscription License Management

Managing renewals, seat entitlements, and software access across customers, products, and reseller channels.

Engineering Organizations

Software used by manufacturers managing engineering data, product lifecycles, and Autodesk Vault workflows.

Vault-Centric Distribution

Licensing aligned with Autodesk Vault seats, server automation components, and annual subscription cycles.

Customer Quote

"We evaluated several licensing providers and needed one that could support how our software is actually sold and deployed. Devolens gave us the flexibility to manage subscriptions, customer entitlements, and reseller-driven distribution without adding complexity to our operations."

Marco Mirandola

Founder of coolOrange

The Challenge

coolOrange develops software that extends Autodesk Vault with automation, ERP integration, PLM connectivity, data migration, and workflow customization capabilities.

Its solutions are used by organizations that rely on Vault as a central part of their data management strategy. As the company expanded internationally, licensing requirements became increasingly complex.

Customers purchased different products, deployment models, and subscription combinations, while products used different licensing structures. The company distributes software through more than 80 Autodesk reseller partners while maintaining direct customer relationships worldwide.

Managing subscriptions, renewals, customer entitlements, trial conversions, and reseller-driven distribution required a licensing framework aligned with both global software distribution and Autodesk subscription cycles.

The Solution

With Devolens, coolOrange can:

  • Manage licensing across multiple Autodesk Vault products and deployment models
  • Control customer entitlements with both direct sales and reseller-driven distribution channels
  • Support subscription renewals aligned with Autodesk software renewal periods

Licensing remains integrated with the commercial structure of the business rather than being managed independently for each product or sales channels.

The Result

Devolens provides coolOrange with a licensing foundation that supports large-scale software distribution within the Autodesk ecosystem

The company can manage subscriptions, entitlements, and software access across a diverse product portfolio. Licensing aligns with how Autodesk Vault customers purchase, deploy, and renew software, reducing operational overhead associated with managing multiple products.

As coolOrange continues expanding its global customer base, licensing remains structured around long-term software commercialization, subscription management, and engineering data management workflows rather than becoming a constraint on future growth.

Company

coolOrange

Product

Autodesk Vault Extensions

Industry

Manufacturing & Engineering Software

Customers

Manufacturers and engineering organizations managing Vault workflows

Use Case

Subscription Licensing

Reseller Distribution

Autodesk Vault

ERP Integration

Simplify Global Software Licensing

Manage subscriptions, customer entitlements, and reseller-driven software distribution through a licensing platform built for long-term growth.

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